Project Overview
The ice melt industry was wrought with exaggerated claims, misleading marketing, inconsistent product supply and bags filled with questionable ingredients.
By creating a cohesive marketing and design strategy, I was able to give new life to their brand through updated package design, website design, and marketing materials focused around their solid foundation of company values. By doing so we've helped establish them as an innovative leader in the industry, producing high quality de-icing products with superior quality and value.
