Project Overview
For the rebranding project undertaken for Apex Wraps, a company specializing in vehicle wraps, a critical analysis revealed that the existing logo lacked originality and failed to resonate with the essence of the vehicle wrap industry.
The initial design was disconnected from the core identity of the business. In response, I lead a comprehensive rebranding initiative to breathe new life into Apex Wraps' visual identity. The focus was on creating a refreshed and industry-relevant look that would establish a stronger connection with the target audience.
The revamped logo not only shed its unoriginal roots but also embraced a design that spoke directly to the unique offerings of the vehicle wrap sector.The core of the rebrand centered around the development of a robust icon, meticulously crafted to embody the spirit of Apex Wraps and its commitment to quality vehicle wraps.
