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Geo

Brand Identity | Package Design | Retail Concepts | Web Design | Marketing
A Collaborative Project

Project Overview

Geo represents a lineup of products meticulously crafted to provide consumers with an intelligent alternative to conventional smoking.

Acknowledging the rapid expansion of the vaping market, Geo embarked on a mission to establish a premium brand within the category—one distinguished by superior quality and a reduced environmental footprint. The innovative approach extended to the design of recyclable packaging, which not only minimized its own ecological impact but also served as a receptacle for customers to use when recycling the product. To further incentivize responsible practices, an online reward system was implemented, encouraging individuals to participate in recycling efforts and embrace a more environmentally conscious lifestyle.
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